SUCCESS, TOGETHER
The Cost per Lead (CPL) metric measures how cost-effective your marketing campaigns are when it comes to generating new leads for your sales team. The CPL metric is closely related to the cost to acquire new customers and also provides important data to use in your return on investment (ROI) calculation.
PATH TO SUCCCESS
INVOX is a call tracking software that gathers valuable behavioral and demographic phone call data that helps you make better data-driven decisions about your marketing efforts, no matter the marketing channel the calls are coming from.
INVOX will make you job easier by helping you find out which marketing channels, campaigns, ads, pages, and PPC keywords make your phone ring.