INVOX BLOG

all about performance marketing & analytics

What Is Call Tracking and How Can It Help You Grow Your Agency?

Most marketing efforts today are measured using some sort of digital analytics. Whether it’s website visits, page views, session lengths, or impressions, marketers need to know which channels and campaigns are performing best so that they can focus more on those best performers. Even though we are online most of the day, many businesses rely on phone calls for closing deals. For these businesses, offline conversions (phone calls) are very important. And

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