all about performance marketing & analytics

Keyword Level Call Tracking

In this day and age, very few businesses can get away without advertising their goods or services on Google Ads. And in order to make sure your marketing campaign is as effective as it can be, you need to know which keywords are leading to offline conversions and which are underperforming. This presents even more of a challenge if your business requires conversions to be recorded offline, such as with

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Why You Should Add Call Tracking into Your Marketing Strategy?

Businesses today are bombarded with information on the behavior and demographics of the people who visit their website. However, it’s important that this data exists because it teaches businesses more about their potential and existing customers. We are aware that so much information could seem overwhelming to some people but we can’t stress enough how important it is to know as much as possible about your customers. What’s missing here

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How to Increase Healthcare Marketing ROI and Decreased Cost Per Patient

How Call Tracking Drives Your ROI and Cuts Costs As a healthcare marketing expert, you’ll likely employ a number of solutions to get your clients in front of potential patients. But how do you know which of these solutions will work the best? This is where call tracking comes in. Tracking and analyzing calls made by prospective patients will let you know which marketing methods are the most effective. It

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How to Improve Your Return on Investment (ROI) Using Call Tracking

How to Improve Your Return on Investment Using Call Tracking? All marketers and business owners know that the most important metrics for any business is “return on investment” (ROI). They also know that calculating ROI is very difficult, especially with digital advertising. Or at least, it was until call tracking was invented. 😉 Call tracking can help you measure the return on investment of your ads as well as streamline

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Google Ads Call Tracking – Track Calls Back to the Keyword

Researches show that in 2019, calls to business from smartphones are predicted to reach nearly 162 billion, which is a 73% increase from 2015. Even without the data, we all know that phone calls are the main factor in converting for a lot of businesses.  However, it can be challenging to measure exactly how many calls were made because of an online marketing campaign. That’s why call tracking was invented. 

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Drive More Phone Call Conversions & Boost Your ROI