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Call tracking software helps marketers and agencies to increase ROI of their campaigns by tying phone calls to data from an ad source (such as keywords, sessions or campaigns).
In paid search, the foundation of success lies at the keyword level. On marketing PPC platforms like Bing and Google Ads, choosing the right keywords to target can have a big impact on your conversion rate.
Source-level tracking allows you to use a unique tracking phone number for each marketing channel you want to track. Is all about find out which marketing channel (either online or offline) are driving the most calls to your business.
Start a 14-day free trial, or schedule a demo to learn more about INVOX Call Tracking
INVOX will make you job easier by helping you find out which marketing channels, campaigns, ads, pages, and PPC keywords make your phone ring.